Random Thoughts: The New Japan Tourism Ad

Upon first glance at this picture, what is it that you told yourself the objects in the foreground were? Did you think "canes" and imagine they were for disabled people to assist in walking? Or, did you think "walking sticks" to help people climb mountains? If you pay attention (or can read the Japanese), you can see which one is correct, but it's easy not to know which is the case at first